WEAK SIGNALS MANAGEMENT IN THE SYSTEM OF TRADE ENTERPRISES ADAPTIVE MANAGEMENT

Abstract

Weak signals management is powerful tool for competitive businesses operating in conditions of rapid changes in the market. Theoretical and practical significance of this method increases in terms of the economic crisis which is a feature of modern realities of the Ukrainian economy; because they increase the level of uncertainty, unpredictability, speed changes in economic conditions and they bring significant number of specific threats to the business in addition to the objective problems of activity. The practice of application of the weak signals management technology requires its modification according to the specific conditions of the management object activity. The purpose of the research paper is investigation of the preventive methods of enterprises management on the base of weak signals, elaboration of modified system of specific weak signals manifestation from the trade environment in terms of crisis, determination the position of the environment diagnosis on the base of weak signals in the conceptual model of adaptive management of trade enterprises. The author emphasized and characterized aggregated environmental factors which determine the operating conditions of trade enterprises. They are external signals of negative changes of enterprise’s initial state: the parameters of demand, production and supply, competitive environment, related and supporting industries, the activity of state structures, accidental phenomenon. Aggregate signals received further specification by types and were characterized by economic content. Signals of destabilizing influence of the environment monitoring and the immediate response to these signals is the most important principle of adaptive management. Use of weak signals management methods in the system of adaptive management of trade enterprises helps considerably faster and better than the competitors counteract to dangerous changing realities of the market and prepare for their perception in terms of timely response to weak signals organizationally, financially, psychologically. The most difficult part of the process of adaptive management is identifying of the chains of economic events which occur after the detection of signal and elaboration of the solutions intended for intension of positive impacts or weakening of the threats which are conditioned by these chains.

Authors and Affiliations

Marina Dyadyuk

Keywords

Related Articles

ІННОВАЦІЙНІ МАРКЕТИНГОВІ ПРИНЦИПИ РОЗВИТКУ ТРАНСНАЦІОНАЛЬНИХ КОРПОРАЦІЙ

Проаналізовано теоретичні питання управління процесами транснаціоналізації корпоративних структур. Визначено основні положення інноваційної маркетингової політики компаній на зовнішньому ринку. Зазначено інструменти інно...

FORMING OF SYSTEM OF STRATEGIC MANAGEMENT IN ENTERPRISE FOREIGN ECONOMIC ACTIVITY

In the conditions of complication increase, dynamism and vagueness of external environment there is a necessity of strategic management introduction, which complicates general control system of an enterprise. The system...

ENTERPRENEURSHIP ENVIRONMENT IN THE EASTERN PARTNERSHIP COUNTRIES: STATE AND PROSPECTS OF DEVELOPMENT

172 УДК 65.011-026.9(4-11) 4 Ukraine considers one of the main priorities of its development closer integration into the European social and economic and political space. In this respect, Easte...

SOCIAL PRINCIPLES OF FORMING PHYSICAL PREPARATION OF STUDENTS IN THE ASPECT OF RAISING THEIR LIFE QUALITY

The question concerning the influence of social principles on the formation of physical preparedness of students in the aspect of improving their lives’ quality. It is specified that both the notion of material security...

Багатокритеріальна оптимізація структури джерел фінансування оборотних активів підприємств торгівлі

Встановлено критерії оптимізації джерел фінансування оборотних активів, визначено відповідні встановленим критеріям показники та їх критеріальні значення, обґрунтовано алгоритм проведення оптимізації джерел фінансування...

Download PDF file
  • EP ID EP171493
  • DOI -
  • Views 134
  • Downloads 0

How To Cite

Marina Dyadyuk (2015). WEAK SIGNALS MANAGEMENT IN THE SYSTEM OF TRADE ENTERPRISES ADAPTIVE MANAGEMENT. Економічна стратегія і перспективи розвитку сфери торгівлі та послуг, 2(), 74-83. https://europub.co.uk/articles/-A-171493