Web Site as a Tool to Promote the Products of Industrial Purpose
Journal Title: Бізнес Інформ - Year 2014, Vol 10, Issue 0
Abstract
The article is aimed at the comparative analyzing of technologies of application of the industrial enterprise \'s web sites, as well as suggesting recommendations as to the efficient use for the aims of promotion of the industrial products on the domestic and foreign markets. The results of both the system analysis and synthesis of the sources of literature are presented, which highlight the need for the use of the industrial enterprises \' own web sites as a tool for promoting their products. Summarizing and analyzing of the statistical data on marketing technologies for the use of web sites of the domestic and foreign industrial enterprises of machine-building and chemical industries to promote their products to the market were carried out. Recommendations on the use of web-technologies and Internet marketing tools to improve the range of promotion on the Internet of the domestic industry products were given. Further studies should be aimed at the analyzing and accumulation of statistics, which witness the influence of the relevant characteristics of web-site on the economic indicators of the industrial enterprise.
Authors and Affiliations
Serhii Illiashenko, Anna Derykolenko
System Management Principles of Labor Resources by Stage of Reproduction at the Enterprise
The paper has been developed and proved system of human resource management of enterprises, given their stage of reproduction: development, use, formation.
Application of PRIME-method for Managing Business Processes in a Company
The problem of scientific justification of coice, for example, with the use of tools of economic and mathematical modelling, stays insufficiently studied. At the same time, application of the mechanism of mathematical mo...
Formation of the Competitive Strategy of a Commercial Bank on the Basis of the Methodology of the Game Theory
The study is devoted to formation of the competitive strategy of a commercial bank on the basis of use of the methodology of the game theory. Competitive strategy is formed under conditions of a game, which has the studi...
Hungary: Accession to the EU as a Path to Stability (in the Context of Development of the Ukrainian-Hungarian Trade Relations)
The article is aimed to analyze the way of Hungary's accession to the European Union, the country's experience to maintain stable economy during the membership in this organization and identify opportunities for further...
Capitalization as a Mechanism for Increasing the Competitiveness of the Territory
The main definitions of capitalization in Ukrainian and foreign science are observed. The classification of capital is discovered. The capitalization influence on the competitiveness of the territories is identified.