WHAT IS THE COLOUR OF PREŠOV? AN ANALYSIS OF COLOUR ASSOCIATIONS IN THE POPULATION EVOKED BY A GEOGRAPHICAL AREA AS THE FUNDAMENT FOR CREATING AN ACCEPTABLE CITY BRAND
Journal Title: FOLIA GEOGRAPHICA - Year 2009, Vol 49, Issue 1
Abstract
Focusing on visual components, such as creating a new logotype, is the most frequently used method of city branding applied. One of the six criterions recommended to be followed in the selection of brand components is rememberability that can be further supported by, inter alia, the choice of a suitable colour. In the process of selecting it, a rewarding approach may consist in knowing the population’s existing colour associations tied to a particular place, which can contribute to a more rapid acceptance of a new brand, while, at the same time, it can decrease, to a certain degree, the risk of rejection. This paper analyzes the possible colour associations related to the area of the City of Prešov present among the city’s residents. The aim is to determine one attribute for the creation of a new city brand.
Authors and Affiliations
Kvetoslava MATLOVIČOVÁ
Keywords
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