‘Whoosh! and You’re Out in Front/ there’s English in Your Future’’; A Study on a Euro Infested Corporate World
Journal Title: International Journal of English and Literature (IJEL) - Year 2017, Vol 7, Issue 4
Abstract
English as a language entered our lives with the advent of colonisation and it has established itself as Lingua Franca. Though we started familiarising with the language for our daily existence, it has become a representative of being elitist and respectable. Gone are those days, where we find a few proficient with this tongue. Now that, English has become synonymous with the word success, people run after short term and long term courses to be proficient in the same. This growing trend has infected the minds of the layman, where he is ready to sacrifice his ease of speaking his mother tongue. It’s been decades that the Europeans’ have left India, but the fact still remains that we have not allowed them to leave from our minds. This undue affinity, which we shed on this foreign language, is really abominable. The paper studies how the corporate world embarks on promoting the language over other hybrid discourses.
Authors and Affiliations
Sreedevi. Nm
Keywords
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