Why Internet didn't replaced Television in Elections but completed it
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2011, Vol 4, Issue 1
Abstract
The article shows that the internet has become more and more important for election campaigns, but cannot replace television as (central) mass medium for campaigning. It is argued that that potential of the internet and the potential of television for election campaigns is completely different. As a consequence, television is substantially complemented, but not substituted by the internet.
Authors and Affiliations
Gerd STROHMEIER| Professor, Technische Universität Chemnitz, Lehrstuhl für Europäische Regierungssysteme im Vergleich
Keywords
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