Women’s Buying Behaviour Towards Tupperware Products In Madurai City
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 2
Abstract
Utensils are defined as vessels, receptacles or appliances used in households for various purposes. In the wider sense of the term utensils also include accessories used in storing, preserving, cooking, and offering prayers. With a view to fulfill their basic requirements human beings manufactured domestic utensils much earlier than other types of utensils. Later however the ritual utensils not only out numbered the domestic utensils but also excelled them in standard of craftsmanship and degree of authenticity. Utensils of stone were made along with those of copper and bronze. Large numbers of bowls, cups, saucers, vases, basins are molded with raw polyethene. Bowls and vessels were also made of silver and gold. Among these were rimless cooking pots and the thin rimmed ones, cooking pans with small lug-handles, bowl shaped stoppers and bellied jars with narrow necks. Little late large open bowls. straight edged, lipped and broad-mouthed bowls jars with straight necks became popular. There is a significant development in shaping and designing of utensils. This is evident from the discovery of large storage jars, with wide mouth, perforated cylindrical jar, beaker, goblet, small necked jar, dish with projected rim and basin. Utensils were also made of copper and bronze appeared and they in the form of bowls, vases, cups and dishes. Bowls from cheaper metals like tin, lead and bronze, and even of gold and silver were made. They were produced in simple forms with plain surfaces. The earthen wares were occasionally decorated with stamped motifs. A need arise for the quality product as well as people depend more on electronic products and their wish has to match “multipurpose usage” like heating, storage, serving bowls etc., During this phase, baking trays, Mazola dani, chopping and spatula are the major type of kitchen utensils were used in earlier period. But now women are very much particular about the quality and there enter into the world by fulfilling the wishes of all women “No comprise for quality product” “Tupperware”. Consumer Preference is the base for every business concern. Satisfaction of the consumer helps to improve the business as well as to survive in the market. In Madurai city most of them are middle class people, started giving more emphasis towards quality and women being “kitchen queen” and deciding authority in cooking, made the author to the study undertaken in the leading Multi Level Marketers in India the “Tupperware product”.
Authors and Affiliations
Dr. S. Meena kumari, Dr. I. Nagarajan
Keywords
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- EP ID EP417086
- DOI 10.9790/0837-2302015661.
- Views 29
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