Wpływ reklamy zewnętrznej jako narzędzia kampanii wyborczej na okresowe kształtowanie przestrzeni publicznej miast, na przykładzie miasta Krakowa
Journal Title: Annales Universitatis Mariae Curie-Skłodowska, sectio B - Geographia, Geologia, Mineralogia et Petrographia - Year 2016, Vol 0, Issue 2
Abstract
Outdoor advertising has gained in recent years established and solid position in the urban space. As a permanent element of urban space effectively carries out its role, which involves the consolidated transmission of marketing, reaching to an unlimited number of recipients. The essence of outdoor advertising and the reason for its popularity perfectly reflects that sentence “outdoor advertising is the only medium that can not be off ” (Hampp 2007). This outdoor advertising has been recognized by political parties and politicians who are increasingly turning to a billboard as a tool for political campaign. A significant increase in advertising media of political content, is noticeable especially during election campaigns. This phenomenon affects the shape of the urban public space, which is covered with electoral posters and billboards. The purpose of this article is to demonstrate, how political outdoor advertising affects the shape of public space in cities during election campaigns. As a case study the author has chosen the electoral campaign preceding the local elections taking place in Poland on 16 November 2014 (I round) and 30 November 2014 (II round). The analysis has been subjected to a public space of the city of Kraków
Authors and Affiliations
Karolina Listwan-Franczak
Keywords
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- EP ID EP401764
- DOI 10.17951/b.2016.71.2.247
- Views 54
- Downloads 0
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