Współczesne uwarunkowania integracji procesów logistycznych
Journal Title: Logistics and Transport - Year 2007, Vol 5, Issue 2
Abstract
Intensive globalization processes and broadly understanding economic interrelationships are characteristic factors for the modern world. A result of globalization is homogeneous, international goods, service and funds market which is closely combined with national markets. Logistics development brings closer countries and supports sharpening of international competition. Nowadays a customer is the center of attention on rapidly developing economic market. Customers' decisions determine a success of producers and sellers. Knowledge about customers' behavior is fundamental for marketing decision making in all stages of developing a logistics offer.
Authors and Affiliations
Andrzej Bujak, Wiesław Szot
Keywords
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