Young People Decision in Selection of Higher Education Institution: Theory of Planned Behavior Perspective
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 11
Abstract
This paper aims to examine relationship of intention behaviour, subjective norms and perceived behavioural control in Theory of Planned Behavior (TPB) perspective. The study adopted a survey to collect data among 400 HEI students. The findings show that there is a significant relationship between intention behavior and perceived behavior control with selection to IPT, while subjective norm have no significant relationship. Apart from that, this study confirm that intention behaviour and perceived behavior control contribute strong predictor to young people decision in selection of HEI. This study contributes new idea of TPB perspective and young people decision in selection of HEI.
Authors and Affiliations
Siti Nurshahidah Binti Sah Allam, Mohd Sufiean Hassan, Abdul Rauf Hj. Ridzuan, Rosilawati Sultan Mohideen, Siti Nur Farrah Faadiah Ab. Ghani, Khurul Ain Mahasan
Keywords
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- EP ID EP573349
- DOI 10.6007/IJARBSS/v8-i11/4890
- Views 62
- Downloads 0
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