EVOLUTION OF THE BASE OF THE PYRAMID (BOP) CONSTRUCT THROUGH A BI-DIMENSIONAL PERSPECTIVE Journal title: European Journal of Business and Social Sciences Authors: Marcelo Amaral Dionisio| Instituto COPPEAD de Administração Rua Senador Vergueiro 55/201 22.230-000,... Subject(s): Economics, Management Science
Low Cost Innovation: Implementation in Footwear Industries that Produce for Consumers at the Base of the Pyramid – Bop Journal title: Journal of Economics, Finance and Management Studies Authors: Jose de Figueiredo Belem, Ana Marilia Barbosa Oliveira, Tharsis Cidália de Sá Barreto Diaz Alencar,... Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
