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WYKORZYSTANIE WSPÓLNOT KONSUMENCKICH DO KREOWANIA ZRÓWNOWAŻONEJ KONSUMPCJI Journal title: Journal of Agribusiness and Rural Development Authors: Monika Skorek Subject(s):
THE USE OF CONSUMER COMMUNITIES TO CREATE SUSTAINABLE CONSUMPTION Journal title: Journal of Agribusiness and Rural Development Authors: Monika Skorek Subject(s):
PRACTICAL PERSPECTIVES ON BRAND COMMUNICATION ON SOCIAL MEDIA Journal title: Marketing Identity Authors: Martin Klepek Subject(s):
How Do Brand Community Integration and UTAUT2 Influence On-line Brand Loyalty? Journal title: Saudi Journal of Business and Management Studies Authors: Chiun-Sin Lin, Hsin-Yi Lin Subject(s):
Study of Brand Love as Consequence of Virtual Brand Community Engagement Journal title: International Journal of the Computer, the Internet and Management Authors: Marissa Chantamas, Kriengsin Prasongsukarn Subject(s):
The Interplay between Relationship Quality, Perceived Relationship Benefit and Word of Mouth Engagement: A Hierarchical Component Model Perspective Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Anderson Ngelambong, Hashim Fadzil Ariffin, Silverina Kibat, Zaharah Mohamed Rani, Johanna Adlin Ahm... Subject(s):
PENGARUH PRAKTIK SOCIAL NETWORKING, KEPERCAYAAN MEREK DAN LOYALITAS MEREK PADA KOMUNITAS MEREK ONLINE Journal title: Jurnal Riset Manajemen dan Bisnis (JRMB) Authors: Ali Imaduddin Futuwwah Subject(s):
A Study on Brand Resonance of Yamaha at AMS Motors Puducherry Journal title: International Journal of Trend in Scientific Research and Development Authors: Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary
Consumers and Value Co-Creation: The Case of an Online Brand Community Journal title: Revista CEA Authors: María Cristina Otero-Gómez, Wilson Giraldo-Pérez Subject(s): Economics, Management Science/Operations Research, Banks and Banking, Finance and Financial Services, Marketing, Management Science, Accounting