Cause Related Marketing: Consumers’ Perceptions and Benefits for Profit and Non-Profits Organisations Journal title: BAR: Brazilian Administration Review Authors: Farache, Francisca; Perks, Keith John; Wanderley, Lilian Soares Outtes; Sousa Filho, José Milton de Subject(s): Business Administration, Educational Administration
Cause Related Marketing An Effective Use Of A Promising Marketing Tool Journal title: International Journal of Scientific Research and Management Authors: Sonia Lohia Subject(s):
MARKETING PROJECT SUPPORTING NON-PROFIT ORGANIZATION ACTIVITY Journal title: Marketing Identity Authors: Pavla Varvažovská, Martina Jarkovská Subject(s):
ROLE OF SOCIAL MEDIA & DIGITAL MARKETING FOR CUSTOMER LOYALTY. Journal title: International Journal of Advanced Research (IJAR) Authors: Vijay Kumar, Saurav Kumar, Ram Chatterjee. Subject(s):
CAUSE RELATED MARKETING AS ONE OF THE SUSTAINABLE MARKETING’S DIMENSIONS – THE ESSENCE AND PRACTICAL EXAMPLES Journal title: Polish Journal of Management Studies Authors: Paula Bajdor, Stanisław Brzeziński Subject(s):
Cause Related Marketing and Customer Value: The Role of Service Quality and Perceived Risk as Mediators Journal title: MUDRA: Journal of Finance and Accounting Authors: Shelleka Gupta, Alka Sharma, Aubid Hussain Parrey Subject(s):
Cause Related Marketing and Customer Value: The Role of Service Quality and Perceived Risk as Mediators Journal title: MANTHAN: Journal of Commerce and Management Authors: Shelleka Gupta, Alka Sharma, Aubid Hussain Parrey Subject(s):
