CAUSE RELATED MARKETING AS ONE OF THE SUSTAINABLE MARKETING’S DIMENSIONS – THE ESSENCE AND PRACTICAL EXAMPLES
Journal Title: Polish Journal of Management Studies - Year 2013, Vol 2013, Issue 7
Abstract
Traditional marketing based on activities whose objective was to maximize the company's profit in the market through offering products or services. And in the seventies of the last century new concepts such as sustainable marketing and social marketing have appeared. However, did creation of a sustainable marketing and marketing socially engaged has been dictated by the actual changes like consumer attitudes and realities of the modern world, or perhaps both of these ideas were a response to the so-called. "Aging product" which is the traditional marketing? This article tries to answer this theory. Based on the conducted literature research, it should be possible to precisely define the concept of sustainable marketing and Cause Related Marketing with respect to traditional marketing.<br/><br/>
Authors and Affiliations
Paula Bajdor, Stanisław Brzeziński
Keywords
Related Articles
- EP ID EP518923
- DOI -
- Views 80
- Downloads 0
A REVIEW OF STAKEHOLDER DYNAMICS
Stakeholder relationships are a critical part of any businesses success, and should be properly managed to provide the best outcome for the firm during its market lifecycle. Our aim is to emphasize the importance of stak...
Managing Inefficiency of Participatory Budgeting by Investigating the Dark Side Personality of Managers
Participatory budgeting is widely promoted as a new reform in finance management. However, regardless of its acknowledged effectiveness, the model also produces managers’ moral hazard known as budgetary slack that is a p...
THE DETERMINANTS OF COOPERATION AND THE NEED FOR BETTER COMMUNICATION BETWEEN STAKEHOLDERS IN EU COUNTRIES: THE CASE OF POSTED WORKERS
The article analyses the determinants of cooperation and better communication between stakeholders in EU countries on the issue of policy pertaining to posted workers. The methodology of the current research is based on...
BIOMASS CLUSTERS INFLUENCE ON BUSINESS COMPETITIVENESS
The main problem of the paper is that in today’s world where is a necessity to provide alternative energy, which would not undermine environment and conserve finite world resources. Clusters of biomass can help make it r...
THE EFFECT OF WORKING CAPITAL MANAGEMENT ON SMEs PROFITABILITY IN MALAYSIA
The paper examines the effects of working capital management on Malaysian SMEs profitability within the sight of control factors measured by the size of the firm, leverage, and sales growth. Secondary data was drowned fr...