The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage Journal title: Online Journal of Communication and Media Technologies Authors: Okorie Nelson| Covenant University, Nigeria, Oyedepo Tunji| Covenant University, Nigeria, Akhidenor... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
slugA Study on Effectiveness of Celebrity endorsements towards television viewers perceptive in Salem city, Tamilnadu, India Journal title: International Journal of Management, IT and Engineering Authors: D. Ganesan, Dr. M. G. Saravanaraj and A.Pughazhendi Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
THE INFLUENCE OF CELEBRITIES ON CHILDREN BUYING BEHAVIOUR: A COMPARATIVE STUDY AMONG RURAL AND URBAN CHILDREN IN PUNJAB AND CHANDIGARH, INDIA Journal title: International Journal of Marketing and Technology Authors: Ramanjeet Singh and Prof. (Dr.) Vimal K. Aggarwal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
CELEBRITY ENDORSEMENT: A LITERATURE REVIEW Journal title: International Journal of Research in Social Sciences Authors: Ranganadh S. Emmadi Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
Celebrity endorsement and its impact on buying behaviour of college students: A study in Shivamogga city Journal title: International Journal of Research in Social Sciences Authors: Mrs. Deepa L. And Dr.Giridhar K.V Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
A Study on Effectiveness of Celebrity endorsements towards television viewers perceptive in Salem city, Tamilnadu, India Journal title: International Journal of Engineering, Science and Mathematics Authors: D. Ganesan, Dr. M. G. Saravanaraj and A.Pughazhendi Subject(s): Engineering, Mathematics
CELEBRITY BRANDS: MONO-BRANDING AND CELEBRITY ENTERPRENEURSHIP Journal title: Marketing Identity Authors: Peter Mikuláš, Oľga Chalányová Subject(s):
Holistic Model of Celebrity Endorsement in Political Marketing Journal title: Political Preferences Authors: Peter Mikuláš Subject(s):
The Overview of the Presidential Primary Campaign of Bernie Sanders: the Analysis of his Political Background and the Influence of Celebrity Endorsement and Social Media on Voters Journal title: Political Preferences Authors: Norbert Tomaszewski Subject(s):
Impact Of Advertising Appeals, Celebrity Endorsement And Retailers Effort Towards Green Purchase Behavior- A Special Reference To Bangalore City Journal title: International Journal Of Management And Economics Invention Authors: Dr. M.G. Saravanaraj Subject(s):
Influence of Celebrity Endorsement on Consumer Buying Behaviour of Youth with Respect to Mobile Telecommunication Service Providers Journal title: JOURNAL OF COMMERCE AND TRADE Authors: Md. Shahnawaz Abdin, Dr. N. H. Mullick Subject(s):
CELEBRITY ENDORSEMENT AND ITS EFFECT: ARABIC WORLD PERSPECTIVES. Journal title: International Journal of Advanced Research (IJAR) Authors: Riad Abadli, Ahmed Al Habsi, Chokri Kooli Subject(s):
The Impact of the Internet 2.0 on the Voting Behaviour in the United States of America – the Analysis of the 2016 Presidential Primaries Journal title: Annales Universitatis Mariae Curie-Skłodowska, Sectio K: Politologia Authors: Norbert Tomaszewski Subject(s):
The Impact of Celebrity Endorsement on Consumer Buying Behavior Journal title: Advances in Social Sciences Research Journal Authors: Humaira Mansoor Malik, Muhammad Mehtab Qureshi Subject(s):
A Case Study on Misleading Celebrity Endorsements and its Impact on Consumer Behavior Journal title: Bonfring International Journal of Industrial Engineering and Management Science Authors: Balasubramanian Dr.P, Anjali V. Gopal Subject(s):
