Assessing the Impact of Web 2.0 on Consumer Purchase Decisions: Indian Perspective Journal title: International Journal of Marketing and Technology Authors: Smita Sharma and Dr AsadRehman Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A Personalized Word of Mouth Recommender Model Journal title: Webology Authors: Chihli Hung Subject(s): Information Science & Library Science
