Assessing the Impact of Web 2.0 on Consumer Purchase Decisions: Indian Perspective
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 7
Abstract
Social media and web 2.0 are two terms which are often used interchangeably in the marketing literature, even though they are not entirely the same. From the marketing perspective, the web 2.0 should be perceived as the new tool for the marketing communication mix and facilitator and enabler of social media. Social Media is a fast growing way of communicating via new technologies. It's a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many). The objective of this research was to identify Indian consumers‟ profile of web 2.0 technology and assess the impact of web 2.0 tools on the consumer purchase decisions in Indian perspective. The study helped in finding out the overall influence of a positive or negative information about a product or a brand available on the Social Media on consumer‟s purchase behaviour.
Authors and Affiliations
Smita Sharma and Dr AsadRehman
Keywords
Related Articles
- EP ID EP19507
- DOI -
- Views 348
- Downloads 12
WIRELESS TELEPHONE SERVICES IN INDIAAN APPRAISAL OF SERVICE QUALITY
The Indian telecommunication industry is one of the world's fastest growing industries. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. The f...
The Motivation Framework towards Internet Marketing: A Qualitative Approach
With the growing trends of purchases online, affiliate startups are also on the rise. This purpose of this paper is to investigate the motivations of affiliate marketers, who are also affiliate business owners. Focus g...
Simulation of processing financial and economic information in the integrated information systems of the treasury
Intoduction.At the formation of the treasury structures within some enterprises and holding companies on the basis of the systematic approach it is supposed to conduct activities in two stages. Thus, if the first one s...
THE EFFECT OF ELECTRONIC BANKING ON CUSTOMER SERVICE DELIVERY IN NIGERIA
In recent times banking industry in Nigeria has undergone a full Business Process Re-engineering (BPR). There is a conspicuous change in mode of operations. Most basic business transactions are executed online. This st...
Global Recession and its Impact on Developing Economies
In a 1975 New York Times article, economic statistician Julius Shiskin suggested several rules of thumb for defining a recession, one of which was "two down consecutive quarters of GDP". In time, the other rules of thu...