A STUDY ON ECONOMIC PROFILE AND FINANCIAL DECISION OF POULTRY FARM OWNER’S WITH REFERENCE TO NAMAKKAL DISTRICT, TAMILANADU
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 5
Abstract
The Indian poultry industry has been on the continuous growth trajectory in the recent past aided by different contributing factors of national developmental regulations, emerging organized retail industry, government’s including export supported by availability of funds for new projects as well as for easy financing for prospective poultry farmers. The industry seems to be breaking out of its conventional cyclical trends and of the different sizes of broilers and eggs. The broilers and eggs segment has exhibited robust growth in production and sales over the last few years. The poultry Industry in India has emerged as the most dynamic and rapidly expanding segment live stock economy as evident from the production level touching about 47 billion eggs and 850 million tons broilers with a compounded annual growth rate of 13% and 15% respectively. Today, India is the 3rd largest egg producer and 4th in broiler production in the world. The poultry industry is one of the fastest growing sectors in the country. Poultry industry has taken 50 years to reach its present status in India. There was no technical know how available to start with. The poultry farmer and veterinarian have taken lot of strain to bring the poultry industries to the present status to produce cheap poultry meat and other product as a source of animal protein.
Authors and Affiliations
Dr. R. Mohanraj and Dr. L. Manivannan
Keywords
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