INTERNATIONAL MARKETING AND THE IMPACT OF TECHNOLOGY ON THE INTEGRATION OF THE GLOBAL ECONOMY
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 1
Abstract
The international marketing is changing the ways and ethics of doing business with more emphasis on connectivity and responding to the customers to their special needs through the websites and other sources of communication. The world is becoming more universal with the impacts of media making the brands more international and acceptable due the popularity created at larger forums of connections. The aim of the paper is analyse the impact of international marketing on the strategies to make the products more acceptable to the international consumers.
Authors and Affiliations
Dr. Ashish Mathur
Keywords
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