Indicators to Measure the Influence of Celebrity Personality and Humor Ads on Consumer Purchasing Intentions

Journal title: International Journal of Current Science Research and Review

Authors: Zulfa Hazimah, Indrawati .,

Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary

Language effects on source credibility and persuasion among bilingual consumers

Journal title: Fórum Empresarial

Authors: Cecilia M. O. Alvarez

Subject(s): Business Administration, Economics, Management Science/Operations Research, Finance and Financial Services, Human Resource Management, Management Information Systems, Management and Strategy, Production, Operation and Manufacturing Management, Statistics

Analyzing the Influence of Viral Marketing on Increasing Purchase Intention of High-End Cosmetic Products

Journal title: International Journal of Current Science Research and Review

Authors: Agnesia Renyata Jovlin, Prawira Fajarindra Belgiawan,

Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary

Applications of Explainable AI in Natural Language Processing

Journal title: Global Academic Frontiers

Authors: Qiming Xu| Northeastern University, USA,Zheng Feng| Northeastern University, USA,Chenwei Gong| Unive...

Subject(s): Arts and Literature, Computer and Information Science, Economics, Humanities, Law, Social Sciences

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