The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers Journal title: Online Journal of Communication and Media Technologies Authors: Rajiv Aricat| Nanyang Technological University, Singapore, Aw Qinxin| Nanyang Technological Universi... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
EXPLORING ATTITUDINAL SHIFT THROUGH CELEBRITY ENDORSEMENT USING ELABORATION LIKELIHOOD MODEL Journal title: GJRA-Global Journal For Research Analysis Authors: Dr Ritika Jain Subject(s):
Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking Journal title: Global Social Sciences Review Authors: Syed Hassan Raza, Anjum Zia, Moneeba Iftikhar Subject(s):
Persuasion Processes in Consumer Intent to Read Online Product Reviews: A Study Based on the Elaboration Likelihood Model Journal title: INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY Authors: Shu-Hui Chuang, Meng-Lin Shih Subject(s):
The role of the origin (automatic vs. reflective) of affective state for the effectiveness of persuasion based on strong vs. weak arguments Journal title: Roczniki Psychologiczne Authors: Magdalena T. Walkowiak, Kamil K. Imbir Subject(s):