Customer Experience Management in Banking Sector Journal title: International Journal of Management, IT and Engineering Authors: Dr. Jasmine Gupta Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
PROMOTING RURAL TOURISM BY EXPERIENTIAL MARKETING: A CASE OF HAKKA COMMUNITY, PINGTUNG ZHÚTIÁN IN TAIWAN Journal title: Asian Journal of Management Sciences and Education Authors: Hsiang-Yung Feng, Yung-Ching Lee Subject(s):
Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intension in Organized Quick Service Chain Restaurants Using Structural Equation Modeling Approach Journal title: International Journal of Computer Science and Management Studies (IJCSMS) www.ijcsms.com Authors: Dr Ashutosh Nigam Subject(s):
A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND ITS IMPACT Journal title: International journal of research -GRANTHAALAYAH Authors: Subject(s):
Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach Journal title: JOURNAL OF COMMERCE AND TRADE Authors: Dr. Ashutosh Nigam Subject(s):
Experiential Marketing and Advertising Efficiency – a Marketing Experiment Journal title: Journal of Emerging Trends in Marketing and Management Authors: Cristiana Sangiorzan, Mihaela Constantinescu Subject(s):
Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviour Journal title: International Conference on Marketing and Business Development Authors: Kailani Camelia, Ciobotar Narcisa Subject(s):
Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value Journal title: GATR Journal of Management and Marketing Review Authors: Khusnul Khotimah Subject(s):
New rurality, traditional music and tourist experience Journal title: Journal of Tourism, Heritage & Services Marketing Authors: Margarida Vaz, Anabela Dinis, Olga Silva Subject(s):
The Role of Consumers in Creating Experiences by Organisers of Sports Events Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Zygmunt Waśkowski Subject(s):
Museum as One of the Tourist Destination in Surabaya Journal title: Saudi Journal of Business and Management Studies Authors: Thyophoida W. S. Panjaitan, Citra Anggaraini Subject(s):
Making Sense in Marketing: Sensory Strategies for International Quick Service Restaurants Journal title: MANTHAN: Journal of Commerce and Management Authors: Mohammed Abdul Azeem, Sharafat Hussain Subject(s):
Multi Sensory Brand Experience and Impulse Buying Tendency An Exploration of Sri Lankan Supermarkets Journal title: International Journal of Trend in Scientific Research and Development Authors: Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary
Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal Journal title: International Journal of Advanced Computer Science & Applications Authors: Luis Alfaro, Claudia Rivera, Jorge Luna-Urquizo, Juan Carlos Zu´niga, Alonso Portocarrero, Alberto B... Subject(s):
Experiential Marketing and Creating Customer Experience: A Research on Iyaspark Shopping Mall Customers Journal title: Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi Authors: Fikriye YEŞİLOT, Nil Esra DAL Subject(s):
