T he Extent of effect on a Prospective Buyer from Normative cues emanating from the usage of a product by a demonstrative user in the context of Mobile Phone purchases Journal title: International Journal of Management, IT and Engineering Authors: VinodUrath And Dr. Thomas T.Thomas Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
Investigating Normative Influence as a Determinant of Risk Disclosure by Deposit Money Banks in Nigeria Journal title: International Journal of Social Science Humanity & Management Research Authors: Mabur Zumbung Danladi (Ph.D), Maram Isa Maren, Mike Daspan Gwaska Subject(s): Social Sciences