T he Extent of effect on a Prospective Buyer from Normative cues emanating from the usage of a product by a demonstrative user in the context of Mobile Phone purchases
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 12
Abstract
A study to assess the impact of a user’s demonstrative effect on the person who might be the prospect of the product, Mobile phone, is attempted here .The buyers of the product Mobile Phones were asked to figure out the extent to which they subscribe to the viewpoint that they got attracted to their purchase of this durable on the effect of seeing an user’s own usage of the product and the resultant demonstrative effect of the product impacting them in their choice behavi or.
Authors and Affiliations
VinodUrath And Dr. Thomas T. Thomas
Keywords
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