EVALUATION OF BRAND EQUITY IN SOFTWARE COMPANIES: CASE STUDY OF CHARGON Journal title: Journal of Entrepreneurship, Business and Economics Authors: Ayat Hoseini, Ali Otarkhani, Sajad Shokouhyar Shokouhyar Subject(s): Business Administration, Entrepreneurship, Economic Systems
A LIGHTWEIGHT INDUCTIVE METHOD FOR PROCESS ASSESSMENT BASED ON FREQUENT FEEDBACK: A STUDY IN A MICRO SOFTWARE COMPANY Journal title: Journal of Engineering Management and Competitiveness (JEMC) Authors: Željko STOJANOV, Jelena STOJANOV, Dalibor DOBRILOVIĆ Subject(s): Management
