Examining Spectator Motivations in Major League Baseball: A Comparison between Senior and Non-senior Consumers Journal title: Choregia Authors: Junghwan Park| Department of Advertising and Public Relations, University of Georgia, Athens, Georgi... Subject(s): Sports and Recreation, Adapted Physical Activity
Understanding Media Consumption of Electronic Sports through Spectator Motivation, Using Three Different Segmentation Approaches: The Levels of Addiction, Passion, and Fan Identification Journal title: Sport Mont Authors: Chulhwan Choi Subject(s):
