THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMERS' WOM COMMUNICATION: THE MEDIATING ROLE OF BRAND COMMITMENT Journal title: European Journal of Business and Social Sciences Authors: Methaq Ahmed Sallam| College of Administrative Sciences, NajranUniversity PO box 1988, 11001 Najran,... Subject(s): Economics, Management Science
EVALUATING IMPACT OF WORD-OF-MOUTH COMMUNICATION ON INVESTOR’S BEHAVIORAL INTENTION: AN EMPIRICAL EVIDENCE FROM PAKISTAN’S STOCK MARKET Journal title: European Journal of Business and Social Sciences Authors: Dr. Naveed Iqbal Chaudhry| Assistant Professor& Incharge Department of Business Administration, Univ... Subject(s): Economics, Management Science
