EMPIRICAL STUDY OF PERCEPTION OF WOMEN CONSUMERS AND FACTORS TOWARDS PURCHASE DECISION OF TWO-WHEELERS IN CHENNAI CITY Journal title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) Authors: Sakthivel Murugan M. Subject(s):
Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry Journal title: International Journal of Trend in Scientific Research and Development Authors: Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary
Impact of hedonic and utilitarian motivations on behavior of purchasing over internet: A study on women<p>Hedonik ve faydacı tüketim eğilimlerinin internet üzerinden satın alma niyetine etkisi: Kadınlar üzerine bir araştırma Journal title: Journal of Human Sciences Authors: Ayşegül Tavukçu, Yusuf Volkan Topuz Subject(s):
Assessment of Women's Online Shopping Behavior in India: Model Design and Analysis Journal title: International Journal of Experimental Research and Review Authors: N. Divya Jaya Lakshmi, K. S. Bose, Jaladi Ravi Subject(s): Cattle, Dairy processing. Dairy products, Biological Sciences, Chemistry, Computer and Information Science, Mathematics, Miscellaneous, Medical Education