Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies Journal title: Online Journal of Communication and Media Technologies Authors: Okorie Nelson| Covenant University, Nigeria, Agbaleke Deborah| Covenant University, Nigeria Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
What Makes Brand Extension Successful: An Empirical Study of Direct and Indirect Effect Journal title: European Journal of Business and Social Sciences Authors: Muhammad Anees-ur-Rehman| COMSATS Institute of Information Technology, Pakistan. Email: marbhatti@gm... Subject(s): Economics, Management Science
The Effect of Brand Recognition on Service Recovery Journal title: European Journal of Business and Social Sciences Authors: Yin-Hui Cheng| National Taichung University of Education, Taiwan Subject(s): Economics, Management Science
EFFECTS OF BRANDING ON RESTAURANTS’ IMAGE: A CASE OF SELECTED RESTAURANTS IN NAIROBI, KENYA Journal title: European Journal of Business and Social Sciences Authors: Rita N. Schulz| Department of Hotel & Hospitality, Moi University, Eldoret, Kenya Email: ritaschulz@... Subject(s): Economics, Management Science
IRRATIONALITY: SOURCE OF SUSTAINABLE COMPETITIVE ADVANTAGE? Journal title: European Journal of Business and Social Sciences Authors: Md.Fazla Mohiuddin msc .business administration| (Corresponding Author ) Linkoping University Linkop... Subject(s): Economics, Management Science
h3 GOURMET: GREAT TO GO UPMARKET, BUT ARE PEOPLE WILLING TO PAY FOR THE DIFFERENCE? Journal title: European Journal of Business and Social Sciences Authors: José Crespo de Carvalho| Full Professor ISCTE - IUL - Lisbon University Institute BRU- Business Rese... Subject(s): Economics, Management Science
CREATING AN IMAGE TRANSFER THROUGH EVENT MARKETING: PRINCIPLES, REQUIREMENTS AND CONSEQUENCES Journal title: European Journal of Business and Social Sciences Authors: Prof. Dr. Gerd Nufer| Reutlingen University, ESB Business School Alteburgstr. 150 72762 Reutlingen,... Subject(s): Economics, Management Science
EFFECTIVENESS OF TRADE PROMOTION IN BUILDING MILK BRAND IN KENYA Journal title: European Journal of Business and Social Sciences Authors: Martin Warutere| Department of Business Administration, Chuka University, P.O Box 109 60400,Chuka, K... Subject(s): Economics, Management Science
THE EXTENT TO WHICH CONSUMER PROMOTIONS BUILDS AWARENESS OF DAIRY PRODUCTS: A CASE OF CONSUMERS IN NAIROBI Journal title: European Journal of Business and Social Sciences Authors: Martin Warutere| Department of Business Administration, Chuka University, P.O Box 109 60400,Chuka, K... Subject(s): Economics, Management Science
THE EFFECTS OF SATISFACTION AND BRAND IDENTIFICATION ON BRAND LOVE AND BRAND EQUITY OUTCOME: THE ROLE OF BRAND LOYALTY Journal title: European Journal of Business and Social Sciences Authors: Methaq Ahmed Sallam| College of Administrative Sciences, NajranUniversity PO box 1988, 11001 Najran,... Subject(s): Economics, Management Science
THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMERS' WOM COMMUNICATION: THE MEDIATING ROLE OF BRAND COMMITMENT Journal title: European Journal of Business and Social Sciences Authors: Methaq Ahmed Sallam| College of Administrative Sciences, NajranUniversity PO box 1988, 11001 Najran,... Subject(s): Economics, Management Science
MODERATING EFFECT OF OPERATING ENVIRONMENT ON THE RELATIONSHIP BETWEEN BRANDING PRACTICES OF FRESH FRUITS AND VEGETABLES AND PERFORMANCE OF COMMERCIAL FARMERS Journal title: European Journal of Business and Social Sciences Authors: Dr. Isaac Micheni Nkari (PhD)| Lecturer in the Department of Business Studies, Chuka University, Ken... Subject(s): Economics, Management Science
BRANDING PRACTICES FOR FRESH FRUITS AND VEGETABLE AND THE PERFORMANCE OF COMMERCIAL FRAMERS IN KIAMBU COUNTY, KENYA Journal title: European Journal of Business and Social Sciences Authors: Dr. Isaac M. Nkari (PhD)| Lecturer in the Department of Business Studies, Chuka University, Kenya. T... Subject(s): Economics, Management Science
THE IMPORTANT FACTOR OF BRAND EXPERIENCE TO BUY PERFUMES OF LUXURY BRANDS Journal title: European Journal of Business and Social Sciences Authors: Filipe Rosário| Researcher, Higher Institute of Management, Lisbon, Portugal, Paula Lopes| Professor... Subject(s): Economics, Management Science
THE JOINT EFFECT OF BRANDING PRACTICES FOR FRESH FRUITS AND VEGETABLES, FARMER CHARACTERISTICS AND OPERATING ENVIRONMENT ON PERFORMANCE OF COMMERCIAL FARMERS Journal title: European Journal of Business and Social Sciences Authors: Dr. Isaac Micheni Nkari (PhD)| Lecturer in the Department of Business Administration, Chuka Universi... Subject(s): Economics, Management Science
