The Effect of Brand Recognition on Service Recovery
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 6
Abstract
According to prior research, when consumers have a higher level of perceived justice, they are more satisfied with recovery from service failure. The study reported herein further analyzes the influence of a positive relationship between brand recognition and perceived justice in service recovery. The results of an experiment with 289 participants indicate that service recovery accompanied by a lower level of brand recognition, in contrast with that accompanied by a higher level of brand recognition, generates greater satisfaction when consumers’ sense of perceived justice is greater.
Authors and Affiliations
Yin-Hui Cheng| National Taichung University of Education, Taiwan
Keywords
Related Articles
- EP ID EP10159
- DOI -
- Views 354
- Downloads 21
STUDY REGARDING THE ENTREPRENEURIAL INTENTION AMONG YOUNG PEOPLE IN THE CONTEXT OF THE ROMANIAN BUSINESS ENVIRONMENT
The desirable effects of entrepreneurial activity development bring an increasing number of actors in a position to consider the most appropriate methods that contribute to the creation of a propitious framework that...
AN INVESTIGATION ON FACTORS CONTRIBUTING INTO PREVENTION OF TAX OFFICERS FROM BEING FINANCIALLY CORRUPTED (CASE STUDY: IRANIAN MINISTRY OF ECONOMIC AFFAIRS AND FINANCE)
The present research is aimed at investigating the factors contributing into prevention of tax officers from financial corruption (case study: Iranian Ministry of Economic Affairs and Finance (MEAF)). Statistical popu...
ASSESSMENT OF THE WEBSITE OF THE UNIVERSITY OF ELBASAN
Today's society is more and more relying on the use of information as an important means of improving management and decision making. This is also accompanied by an increasing use of new information and technology sys...
Special Needs Students in Inclusive Classrooms: The Impact of Social Interaction on Educational Outcomes for Learners with Emotional and Behavioral Disabilities
Inclusion of students with special needs is prevalent in many countries. One of many goals of special education is to give students with disabilities the opportunity to participate in the least restrictive environment...
THE INFLUENCE OF STRATEGIES ADOPTED BY WOMEN ENTREPRENEURS TO ACCESS CREDIT IN KENYA: A SURVEY OF WOMEN ENTREPRENEURS IN KASARANI
This study investigated the influence of strategies adopted by women entrepreneurs to access credit. This research filled in the knowledge gap on the influence of strategies adopted by women entrepreneurs to access c...