AN EMPIRICAL STUDY ON THE EFFECT OF BUYER- SUPPLIER PARTNERSHIP ON BETTER SERVICE DELIVERY WITHIN NON-GOVERNMENTAL ORGANIZATIONS: A CASE OF WORLD VISION INTERNATIONAL
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 2
Abstract
The purpose of the research was to investigate how buyersupplier partnerships affect service delivery of the nongovernmental organizations involved in humanitarian work, a case of World Vision International. Literature review conducted, no specific references were found on partnership theories of humanitarian organizations. Therefore models of partnerships have largely been modified from other related industries, geographical zones and countries, when they were thought to be relevant. As a source material, especially theories from marketing sector were used, as well as many journal articles and researches from international publications. The chosen method for this research was both quantitative and qualitative research. Structured questionnaires were used as survey technique. Interviewees and the respondents were chosen by non-probability sampling. This was an exploratory study that used a small sample with possible geographic biases. This research aspires to social constructionism, where the task is to appreciate what happens in the real world. Results were analysed by SPSS and also by the researcher’s interpretations of the gathered data. Finally, conclusions and future research plans were presented. The research sought to get evidence from the investigated literature and empirical findings of this research to support the view that price, past completed work, delivery reliability, personal contact, relationships, partnering, networking and word of mouth communication are seen as crucial issues in buyer-supplier partnerships. As the relationship develops, the buyer starts to feel safe with the supplier, and thus trust is developing. Trust through credibility and security reduces the sacrifices for the buyer and was assumed to be of value to both partners.
Authors and Affiliations
Imeleny Imo Samuel| Department of Entrepreneurship and Procurement Jomo Kenyatta University of Science and Technology P.0 Box 6200-0200, Nairobi Kenya +254722977173 samimeleny@gmail.com
Keywords
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