GREEN MARKETING – A BRIDGE BETWEEN CONSUMERISM AND CONSERVATION Journal title: International Journal of Marketing and Technology Authors: Richa Arora and Nitin R. Mahankale Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level Journal title: Journal of Competitiveness Authors: Jan Kramolis, Martina Kopeckova Subject(s):
The Issues and Development Prospects for City Branding in Ukraine Journal title: Проблеми економіки Authors: Oleksandra Melnykova Subject(s):
BUILDING NEW BRAND IN HIGHLY COMPETITIVE ENVIRONMENT Journal title: Marketing Identity Authors: Jana Galera Matúšová, Jozef Matúš Subject(s):
SIGNIFICANT PARAMETERS IN BRAND BUILDING OF A UNIVERSITY Journal title: Marketing Identity Authors: Martina Juříková, Olga Jurášková, Josef Kocourek, Kristýna Kovářová Subject(s):
AWARENESS OF ENTREPRENEURIAL ORGANIZATION’S BRAND BUILDING AMONG EMPLOYEES OF THE MUNICIPAL COUNCIL Journal title: Marketing Identity Authors: Wiktor Widera, Zbigniew Widera, Ewa Dudzić Subject(s):
Wrocław as a European Capital of Culture 2016.Brand Building on Facebook. Visual Identification Journal title: STYLES OF COMMUNICATION Authors: Urszula Wich-Szymczak Subject(s):
City Brand Building in Social Media (Official Profile of Poznan on FACEBOOK) Journal title: STYLES OF COMMUNICATION Authors: Urszula Wich-Szymczak Subject(s):
Effects of Happiness as a Brand Building Strategy Journal title: International Journal Of Management And Economics Invention Authors: Pragya Swaroop Subject(s):
The role of storytelling in building a brand Journal title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie Authors: Magdalena Hofman-Kohlmeyer Subject(s):
Proactive Communication Mode (PMC) of Zappos: The Success of Consumer Engagement Journal title: Journal of Economics, Management and Trade Authors: Abdullah Alhidari Subject(s):
CORPORATE IDENTITY OF LATVIAN COMMERCIAL BANKS Journal title: VADYBA Authors: Ilmars Purins, Didzis Rutitis Subject(s):
Sport jako element soft power Kataru Journal title: Przegląd Politologiczny Authors: Robert Czulda Subject(s):
THE BRAND BUILDING THROUGH VIRAL MARKETING ON SOCIAL NETWORKS AND ITS PERCEPTION BY DIFFERENT CONSUMERS’ GENERATIONS Journal title: Marketing Identity Authors: Margaréta Nadányiová Subject(s):
Research on Application of Brand building of Chiang Ma Yuan Recreational Farm Area Journal title: INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY Authors: Liu, Hsin-Ying, Lo, Chih-Yao, Hou, Cheng-I, Lee, Ta-Sheng Subject(s):