FACTORS INFLUENCING SUCCESSFUL BRAND EXTENSION INTO RELATED AND UNRELATED PRODUCT CATEGORIES Journal title: Asian Economic and Financial Review Authors: Sarwat Afzal| Marketing, ZABIST, Larkana Campus, Pakistan. & Research Fellow, Iqra University, Karac... Subject(s): Economics, Finance and Financial Services
The Impact of Brand Extension on New Product from Customers’ Perspective Journal title: International Research Journal of Applied and Basic Sciences Authors: Tajzadeh NaminAidin| Ph.DCandidate ofMarketing, University of Texas at Dallas, email:tajzadehnamin@y... Subject(s): Public Health and Community Medicine
The Evaluation of Brand Extension: A Proposition of a Conceptual Framework Based on Trust Journal title: International Journal of Management Sciences Authors: Imen Yacoub Subject(s): Economics, Marketing, Management Science
Analyzing the effect of Customer Knowledge on Evaluation of Brand Extension (Case study: food industry) Journal title: Journal of Science and today’s world Authors: Hadi Shabanpour , Hossein Igder , Abbas Sadeghi Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES Journal title: Revista Tinerilor Economisti Authors: Ioan Moisescu, Adriana Gica Subject(s):
Enterprise branding strategies Journal title: Annals of Marketing Management & Economics Authors: Eugeniusz Michalski Subject(s):
BRAND EXTENSION STRATEGY AND BRAND EXTENSION EXPERIENCES OF SOME FAMOUS BRANDS IN TURKEY Journal title: The Journal of International Social Research Authors: Ünal EFE Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Brand Extensions Differentiation: Implications for Strategy Journal title: International Conference on Marketing and Business Development Authors: Claudiu-Cătălin Munteanu Subject(s):
The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung Journal title: GATR Journal of Management and Marketing Review Authors: Sudaryanto Sudaryanto, Jery Courvisanos Subject(s):
Branding Strategy in Fact Segment Global and Indian Perspective Journal title: IOSR Journals (IOSR Journal of Electrical and Electronics Engineering) Authors: P. SIVASANKARI Subject(s):
Customer Attitudes towards Organized Retailer Brand Extension in Financial Services in India Journal title: International Journal of Business and Management Invention Authors: B. Diwakarnaidu, Dr. H. N. Shivaprasad Subject(s):
Retailer Brand Extension in Financial Services – Perceived Fit, Risks and Trust Journal title: IOSR journal of Business and Management Authors: B. Diwakarnaidu, Dr. H. N. Shivaprasad Subject(s):
