ASPECTS REGARDING THE MANAGEMENT OF A RESEARCH CONCERNING THE BACKGROUND OF MOBILE PHONE BRANDS’ RESISTANCE TO CHANGE ON THE MARKET OF DURABLE GOODS IN ROMANIA Journal title: Polish Journal of Management Studies Authors: Ramona Cucea, Filimon Stremtan, Larisa Dragolea Subject(s):
Brand Innovation Strategies and Customer Retention of Soft Drink Firms in South-East Nigeria Journal title: Journal of Economics, Finance and Management Studies Authors: Ifekanandu Chukwudi Christian, Lawrence Amadi, Kingsley Uyiosa Asemota, Ahmed Momodu Bameyi Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance