ASPECTS REGARDING THE MANAGEMENT OF A RESEARCH CONCERNING THE BACKGROUND OF MOBILE PHONE BRANDS’ RESISTANCE TO CHANGE ON THE MARKET OF DURABLE GOODS IN ROMANIA
Journal Title: Polish Journal of Management Studies - Year 2010, Vol 2, Issue 2
Abstract
This article puts forward the theoretical presentation of the steps/stages taken during a research that aims to identify the degree of resistance to change of mobile phones on the market of durable goods in Romania. The actual research will be conducted on the model presented in this study. The consumers’ resistance to changing the brand is determined by the perception of the emotional costs, the experience with the brand, the perception of the services provided by the supplier of the brand, price reductions, brand innovation and learning costs.<br/><br/>
Authors and Affiliations
Ramona Cucea, Filimon Stremtan, Larisa Dragolea
Keywords
Related Articles
- EP ID EP518383
- DOI -
- Views 61
- Downloads 0
APPLICATION OF MARKET VALUATION MODELS IN PORTFOLIO MANAGEMENT
The paper deals with application of market valuation models in portfolio management. Its aim is to find out if it is possible to gain excess returns with simple investment strategies based on indicators constructed from...
EMPLOYEE’S DEVELOPMENT AS A FACTOR OF COMPANY’S SUCCESS AT DYNAMIC MARKET
Changes in the modern enterprise are necessary. This follows directly from market volatility. The effectiveness of the organization is determined by the efficiency of its employees. Therefore, the improvement of the comp...
ASSESSMENT OF MOTIVATION BY ENTROPY
Motivation is inseparable from human work. It is also one of the five most important elements of the management process. The ability to determine the level of motivation would therefore be very useful in the work of ever...
THE ROLE OF RISK-TAKING AND COMPETITIVE AGGRESSIVENESS IN MANAGEMENT OF SMEs
isk-taking and competitive aggressiveness, substantial elements of the entrepreneurial orientation of SMEs, have a significant impact on the management of SMEs. The aim of this contribution is to define the importance of...
MEASURING THE IMAPCT OF BUSINESS INTELLEGENCE ON PERFORMANCE: AN EMPIRICAL STUDY
In this study explain rapidly changing business environment, the need for very timely and effective business information is recognized as being indispensable for organizations not only to succeed, but even to survive. Bu...