On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception Journal title: Journal of Emerging Trends in Marketing and Management Authors: Marcello Tedeschi, Giovanna Galli, Maria Cristiana Martini Subject(s):
SMARTPHONES AND BRAND EQUITY PERCEPTIONS: A RESEARCH ON UNIVERSITY STUDENTS Journal title: The Journal of International Social Research Authors: Emel KUŞKU ÖZDEMİR Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
A STUDY OF THE CHANGING CONSUMER BUYING BEHAVIOUR IN ORGANISED RETAILING IN LUCKNOW CITY Journal title: INTERNATIONAL JOURNAL OF ENGINEERING TECHNOLOGIES AND MANAGEMENT RESEARCH Authors: Subject(s):
Integrated Marketing Communication Strategies by HUL in Marketing Lifebuoy Soap among Rural outer Delhi Villages Journal title: Journal of Advanced Research in Journalism & Mass Communication Authors: Pijush Dutta Subject(s):
ANALYZING CONSUMER BEHAVIOR IN ONLINE GROUP BUYING IN BOSNIA AND HERZEGOVINA Journal title: UTMS Journal of Economics Authors: Lejla Selimovic, Almir Pestek Subject(s):
CELEBRITY ENDORSEMENT AND ITS EFFECT: ARABIC WORLD PERSPECTIVES. Journal title: International Journal of Advanced Research (IJAR) Authors: Riad Abadli, Ahmed Al Habsi, Chokri Kooli Subject(s):
ADVERTISEMENT BASED FACTORS DETERMINING APPAREL BUYING BEHAVIOUR OF YOUNG VS. OLD PAKISTANI FEMALES Journal title: ACADEMIC JOURNAL OF SOCIAL SCIENCES Authors: ZAINAB SHAFQAT, HAFIZA SADIA SHARIF Subject(s):
An Investigation of Socially Sustainable Behaviour of Local Players in the Supply Chain of Shea Butter in Rural Borgu Nigeria: From a Role Theory Perspective Journal title: Indian-Pacific Journal of Accounting and Finance Authors: Sidikat Shitu, Oluwatoyin Johnson Muse Popoola Subject(s):
Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK Journal title: Journal of Marketing and Consumer Behaviour in Emerging Markets Authors: Paulina Wojciechowska Subject(s):
Segmenting the Baby Boomer generation: An example of Croatian consumers Journal title: EKONOMSKI VJESNIK / ECONVIEWS Review of contemporary business, entrepreneurship and economic issues Authors: Ivana Pavlić, Katija Vojvodić, Barbara Puh Subject(s):
Influence of Product Placements in Films and Television on Consumers Brand Awareness Journal title: Archives of Business Research Authors: Sunita Kumar Subject(s):
A Compar ative Study on Buying Behavior o f Customers towards Branded Apparel over Non Branded Apparel w ith Special Reference t o Raipur City Journal title: International Journal of Scientific Research and Management Authors: Sonika Mishra Subject(s):
Consumer Shopping Behavior towards Retail Stores In Coimbatore City Journal title: International Journal of Scientific Research and Management Authors: Dr. P. Vidhya Subject(s):
A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)a Journal title: International Journal of Scientific Research and Management Authors: Fazeen Rasheed .A.K Subject(s):
DETERMINANTS OF THE BUYING BEHAVIOR OF GENERATION Y Journal title: Marketing Identity Authors: Aleš Hes Subject(s):
