The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage Journal title: Online Journal of Communication and Media Technologies Authors: Okorie Nelson| Covenant University, Nigeria, Oyedepo Tunji| Covenant University, Nigeria, Akhidenor... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies Journal title: Online Journal of Communication and Media Technologies Authors: Okorie Nelson| Covenant University, Nigeria, Agbaleke Deborah| Covenant University, Nigeria Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
MAXIMIZING ADVERTISING EFFECTIVENESS Journal title: European Journal of Business and Social Sciences Authors: Yi Hsu| Graduate Institute of Business and Management National Formosa University evehsu@ms22.hinet.... Subject(s): Economics, Management Science
Crisis Communication in Sport Celebrity Scandals: Effects of Openness, Directness, and Credibility of Response to Scandals on the Behavioral Intentions of MLB Fans Journal title: Choregia Authors: Geumchan Hwang, Ph. D.| Department of Human Performance and Health Education, College of Education a... Subject(s): Sports and Recreation, Adapted Physical Activity
slugUse of Language Games in Competitive Activity: A Content Analysis of Two Nonalcoholic Beverage Brands Journal title: International Journal of Management, IT and Engineering Authors: Mr. Gursel ilipinar Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
slugA Study on Effectiveness of Celebrity endorsements towards television viewers perceptive in Salem city, Tamilnadu, India Journal title: International Journal of Management, IT and Engineering Authors: D. Ganesan, Dr. M. G. Saravanaraj and A.Pughazhendi Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
Effectiveness of Celebrity Endorsement of various Brands: teenager’s perception Journal title: International Journal of Marketing and Technology Authors: Dr. Vipul Vyas Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
THE INFLUENCE OF CELEBRITIES ON CHILDREN BUYING BEHAVIOUR: A COMPARATIVE STUDY AMONG RURAL AND URBAN CHILDREN IN PUNJAB AND CHANDIGARH, INDIA Journal title: International Journal of Marketing and Technology Authors: Ramanjeet Singh and Prof. (Dr.) Vimal K. Aggarwal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
CELEBRITY ENDORSEMENT: A LITERATURE REVIEW Journal title: International Journal of Research in Social Sciences Authors: Ranganadh S. Emmadi Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
Celebrity endorsement and its impact on buying behaviour of college students: A study in Shivamogga city Journal title: International Journal of Research in Social Sciences Authors: Mrs. Deepa L. And Dr.Giridhar K.V Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
Use of Language Games in Competitive Activity: A Content Analysis of Two Nonalcoholic Beverage Brands Journal title: International Journal of Engineering, Science and Mathematics Authors: Mr. Gursel ilipinar Subject(s): Engineering, Mathematics
A Study on Effectiveness of Celebrity endorsements towards television viewers perceptive in Salem city, Tamilnadu, India Journal title: International Journal of Engineering, Science and Mathematics Authors: D. Ganesan, Dr. M. G. Saravanaraj and A.Pughazhendi Subject(s): Engineering, Mathematics
THE USE OF SPORTS CELEBRITIES IN MAGAZINE ADVERTISEMENT: CASE OF GQ TURKEY Journal title: The Turkish Online Journal of Design, Art and Design (TOJDAC) Authors: Hakan KATIRCI, Arif YÜCE Subject(s):
Celebrytyzacja polityki w opiniach wyborców Journal title: Political Preferences Authors: Tomasz Olczyk Subject(s):
Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection Journal title: Journal of Asian Business Strategy Authors: Lin Fang , Yanqing Jiang Subject(s):
