THE USE OF SPORTS CELEBRITIES IN MAGAZINE ADVERTISEMENT: CASE OF GQ TURKEY
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2016, Vol 6, Issue 2
Abstract
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.
Authors and Affiliations
Hakan KATIRCI, Arif YÜCE
Keywords
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- EP ID EP96047
- DOI 10.7456/10602100/007
- Views 148
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