Willingness to Try Innovative Food Products: a Comparison between British and Brazilian Consumers Journal title: BAR: Brazilian Administration Review Authors: Barcellos, Marcia Dutra de; Aguiar, Luís Kluwe; Ferreira, Gabriela Cardozo; Vieira, Luciana Marques Subject(s): Business Administration, Educational Administration
Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan Journal title: International Journal of Academic Research in Accounting, Finance and Management Sciences Authors: Ali Sanayei, Arash Shahin, Ahsan Taherfar Subject(s):
Role of the demographic variable age of the rural consumer on consumer innovativeness in rural mobile telecom services Journal title: International Journal of Business and Management Invention Authors: Shashikantha Reddy Y, Dr.Geetha M Rajaram Subject(s):
Assessment of consumer innovativeness - comparative research among consumers 60+ and the Y generation on the example of the smartphone Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Sylwia Badowska Subject(s):
Innovative behavior of the Poznań agglomeration inhabitants in the transport services market Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Bogdan Sojkin, Szymon Michalak Subject(s):