COUNTRY IMAGE AND COUNTRY BRAND BUILDING Journal title: Megatrendy a médiá Authors: Veronika Moravčíková Subject(s):
Influence of Nongovernmental Organizations on Forming Country Image and Developing the Country Brand Using Public Diplomacy Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Mehmet Turker, Zafer Konakli Subject(s):
Measuring Soft Economic Power of Countries Journal title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. Authors: Oleksii Chugaiev Subject(s):
COUNTRY IMAGE THROUGH CULTURAL DIPLOMACY: A STUDY FROM THE PERSPECTIVE OF MIDDLE ASIA TURKIC REPUBLICS Journal title: The Journal of International Social Research Authors: Emel TANYERİ MAZICI Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET Journal title: Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej Authors: Danuta Szwajca Subject(s):
THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET Journal title: Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej Authors: Danuta Szwajca Subject(s):
Az országmárka-kommunikáció lehetséges eszközei és csoportosításuk a POE-modell alapján Journal title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ Authors: Árpád Papp-Váry, Máté Farkas Subject(s):
COUNTRY BRANDING: WHAT BRANDING? RELEVANT TERMINOLOGIES AND THEIR POSSIBLE INTERPRETATIONS IN THE CASE OF COUNTRIES Journal title: Economic and Regional Studies/ Studia Ekonomiczne i Regionalne Authors: Árpád Ferenc Papp-Váry Subject(s): Regional Economics
NATIONAL BRANDING AS A WAY OF IMPROVING THE COMPETITIVENESS OF UKRAINIAN PRODUCTS Journal title: Інфраструктура ринку Authors: O.V. Bohoiavlenskyi Subject(s):
Arap Basınında Türkiye İmajında Kırılma Noktaları Journal title: Eskiyeni Authors: Mehmet Şayır Subject(s):
SPECIAL ASPECTS OF UKRAINIAN BRAND CREATION AND DEVELOPMENT IN INTERNATIONAL MARKETS Journal title: Економіка та суспільство Authors: O.V. Bogoyavlenskiy, O.D. Ostapenko Subject(s):
Tüketici Düşmanlığının Ülke İmajı, Ürün Değerlendirme ve Yabancı Ürün Satın Alma İsteğine Etkisi Üzerine Bir Araştırma Journal title: İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi Authors: Sevgi Ayşe Öztürk, Fatma Zeynep Özata, Fuat Erol Subject(s):
ASSESSMENT OF NATIONAL BRANDS WITHIN FORMING THE IMAGE ECONOMY Journal title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство Authors: O. O. Kabanova Subject(s):
Country Image, Perceived Product Quality and Purchase Intention: The Moderating Roles of Quality Warranty Certificate and Country-Image Transferred Strategies Journal title: International Journal of Economics and Management Authors: Shin JinKyo, Phothong Saithibvongsa, Choi Jae Hyeok Subject(s):
ФОРМУВАННЯ ПОЗИТИВНОГО ІМІДЖУ КРАЇНИ В ТЕКСТАХ РЕКЛАМНОГО МЕДІАДИСКУРСУ Journal title: Наукові записки. Серія: Філологічні науки Authors: Лариса Павлова, Софія Прокушева Subject(s):
