Tüketici Düşmanlığının Ülke İmajı, Ürün Değerlendirme ve Yabancı Ürün Satın Alma İsteğine Etkisi Üzerine Bir Araştırma
Journal Title: İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi - Year 2019, Vol 6, Issue 1
Abstract
Nowadays, consumers in many countries and almost all product groups are faced with foreign product options particularly with the influence of globalization. This situation leads to many researches on consumers' willingness to buy foreign products, consumer animosity and the country image. However, it is seen in the literature that these structures still have contradictory results in relation to each other. This study aims to understand the effects of consumer animosity on the country image and product evaluation in terms of convenience and shopping goods. The model presented for this purpose was tested by a questionnaire study with undergraduate students. As a result, the effect of the human dimension of the country image (GCA1) on willingness to buy and the effects of consumer animosity and similarity dimension of the country image (GCA2) on product evaluation were found to have differences in terms of product groups. In addition, some results confirming previous studies have been obtained in the scope of the study. The findings of the study were discussed in theoretical and practical sense.
Authors and Affiliations
Sevgi Ayşe Öztürk, Fatma Zeynep Özata, Fuat Erol
Keywords
Related Articles
- EP ID EP566318
- DOI 10.17336/igusbd.417316
- Views 139
- Downloads 0
Uluslararası İlişkilerde Eleştirel Söylem Analizi: Revizyonist Söylemin Gelişimi / Critical Discourse Era in International Relations: The Advance of Revisionist Discourse
Bu çalışma, uluslararası ilişkiler disiplininde son dönemde daha görünür hale gelen ve ontolojik-epistemolojik temelleri dil çalışmalarına dayanan söylemsel yaklaşımların serüvenini eleştirel söylem analizi çalışmalarına...
The Underbelly of the Rising Dragon: Civil Society and China’s Search for Security
Like most other countries, China’s security is inseparable from international and domestic affairs as well. For this reason it is necessary to examine the security issues of China through the lens of civil society — soci...
European Union’s Fiscal Aids and Its Effects on Member and Non-Member Countries: Turkey Case
Since its foundation in XX. century, EU has remarkably developed within time and has reached today's status. It has always been one of the basic aims of EU to develop several mechanisms in order to help financially to it...
Ulusal Güvenlik Açısından Çin’in Hac Sorunu / China’s Hajj Affairs under the Perspective of National Security
Çin Halk Cumhuriyeti’nin (ÇHC) kuruluşundan bu yana, Çin devletin öncülüğüyle Hac ziyaretlerini idare eden bir düzenleme getirip, Hac yolculuklarının güvenli hale getirilmesine girişmiştir. Bu ÇHC ve Suudi Arabistan aras...
Mekanik Yeniden Üretim Sonucu Kaybolan Sanat Yapıtının Aurasını Teknolojik Yenilikler Yolu ile Yeniden Bulmak / Refinding the Aura of an Artifact which was Lost due to Mechanical Reproduction by the Use of Technological Innovations
Walter Benjamin'in 1935 yılında kaleme aldığı “Mekanik Yeniden Üretim Çağında Sanat Yapıtı" makalesi, teknolojik gelişimin sanat eserleri üzerinde meydana getirdiği dönüşümü dile getirmektedir. Benjamin'in üzerinde durdu...