EFFECT OF INTEGRATED MARKETING COMMUNICATIONS IN DRIVING NEW PRODUCT DIFFUSION AND ADOPTION: A CASE OF HYPO BLEACH IN ABA METROPOLIS OF ABIA STATE, NIGERIA Journal title: European Journal of Business and Social Sciences Authors: Iheaka, Elekwa Egwuonwu| Department of Marketing Michael Okpara University of Agriculture, Umudike A... Subject(s): Economics, Management Science
EFFECT OF SUPPLY CHAIN RESTRUCTURING ON PERFORMANCE OF OIL MARKETING COMPANIES IN RWANDA. A MULTI SURVEY ON THE OIL MARKETING COMPANIES IN RWANDA Journal title: European Journal of Business and Social Sciences Authors: Samuel Ndegwa Njeri| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda. Email:... Subject(s): Economics, Management Science
ROLE OF SOCIAL MEDIA ON PURCHASING BEHAVIOR OF CONSUMERS THROUGH DIGITAL MARKETING Journal title: European Journal of Business and Social Sciences Authors: Assistant Professor Dr. Onur KÖPRÜLÜ| Mersin University, Silifke School of Applied Technology and Ma... Subject(s): Economics, Management Science
THE EFFECTS OF SENSORY MARKETING ON SHOPPING EXPERIENCE AND ON CONSUMER DECISION MAKING Journal title: European Journal of Business and Social Sciences Authors: Claudia Rosa Acevedo, PhD| School of Arts, Sciences and Humanities – University of Sao Paulo (USP) A... Subject(s): Economics, Management Science
THE RELIGIOUS CONSCIOUSNESS OF YOUTH AS A TOOL OF MODERN MARKETING Journal title: European Journal of Business and Social Sciences Authors: Lukashina E. V. teacher| Lomonosov Moscow State University, the faculty of global studies Subject(s): Economics, Management Science
A importância do planejamento, tratamento informacional e divulgação de acervos especiais: o caso do setor de coleções especiais da biblioteca central da UFES Journal title: BIBLOS: Revista do Instituto de Ciencias Humanas & da Informacao Authors: Jorge Santa Anna| UFES, Gleice Pereira| UFMG, Valéria Magewsck Teodoro Azevedo| UFES, Elisângela Ap... Subject(s): Information Science, Bible, Library Science
O papel da qualidade e do marketing no serviço de referência Journal title: BIBLOS: Revista do Instituto de Ciencias Humanas & da Informacao Authors: Marília Cossich| Universidade Federal do Rio de Janeiro Subject(s): Information Science, Bible, Library Science
Investigating word-of-mouth (WOM) factors influencing patients’ physician choice and satisfaction Journal title: International Journal of Medical Research & Health Sciences (IJMRHS) Authors: Metin Argan| Department of Sport Management, Sport Science Faculty, Anadolu University, Eskisehir, T... Subject(s): Medicine, Biomedicine, Dentistry and Oral Surgery, Oncology, Public Health and Community Medicine
The Impact of Relationship Marketing on Team Loyalty (The Case Study: Sport Team Fans of Azadeghan Football League of Iran) Journal title: International Journal of Medical Research & Health Sciences (IJMRHS) Authors: Pejman Ebrahimi | Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran, Mehd... Subject(s): Medicine, Biomedicine, Dentistry and Oral Surgery, Oncology, Public Health and Community Medicine
Relationships Between Service Personal Values, Service Value, Satisfaction, and Loyalty: A Study Regarding Services of Private and State Hospitals in Turkey Journal title: International Journal of Medical Research & Health Sciences (IJMRHS) Authors: Metin Argan| Department of Sport Management, Sport Science Faculty, Anadolu University, Eskisehir, T... Subject(s): Medicine, Biomedicine, Dentistry and Oral Surgery, Oncology, Public Health and Community Medicine
The identification of benefit needs of golf players in the U.S.: Implicationsand strategy considerations for sport management professionals Journal title: Choregia Authors: Chung-Mi Lee| University of Minnesota, Dr. Daniel McLean| Indiana State University, Dr. Daniel McLea... Subject(s): Sports and Recreation, Adapted Physical Activity
Strategic Marketing Planning in the Sport Journal title: Choregia Authors: Thanos Kriemadis, Ph.D., M.B.A., M.A.| Department of Sport Management, University of Peloponnese Ass... Subject(s): Sports and Recreation, Adapted Physical Activity
Sport Marketing Consulting Strategies and Tactics: Bridging the Academy and the Practice Journal title: Choregia Authors: Larry DeGaris| Ph. D., University of Indianapolis Subject(s): Sports and Recreation, Adapted Physical Activity
Using mobile marketing to engage NASCAR fans and increase sales Journal title: Choregia Authors: Mark Dodds| Assistant Professor, SUNY Cortland, Larry DeGaris| Associate Professor, University of In... Subject(s): Sports and Recreation, Adapted Physical Activity
Effects of Electronic Word - of - Mouth Messages Journal title: Choregia Authors: Choong Hoon Lim| Department of Kinesiology, Indiana University at Bloomington, Jinwook Jason Chung|... Subject(s): Sports and Recreation, Adapted Physical Activity