CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

Journal title: Scientific Journals of Silesian University of Technology. Series Transport

Authors: Michał JUZEK, Katarzyna TUROŃ

Subject(s): Economics, Environmental Sciences, Linguistics, Biophysics, Communication, Social Work, Social Sciences, Interdisciplinary, Medicine, General & Internal, Literary Theory & Criticism, Education & Educational Research, Business, Business, Finance, Biotechnology & Applied Microbiology, Transportation, Transportation Science & Technology, Education, Scientific Disciplines