CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES
Journal Title: Scientific Journals of Silesian University of Technology. Series Transport - Year 2015, Vol 2015, Issue 87
Abstract
In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C area by selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally, the concept of content marketing was related also to Polish courier service companies.
Authors and Affiliations
Michał JUZEK, Katarzyna TUROŃ
Keywords
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