Digitization and music global value chain: an evolutionary approach to the emergency of aggregators in the Brazilian market
Journal Title: Sociedade e Estado - Year 2019, Vol 34, Issue 1
Abstract
This paper analyzes the impact of digitization on the Music Global Value Chains, underlining the Brazilian market. In this sense, it observes the majors labels’ crisis and the digital aggregators emergence within this value chain. With the main objective to analyze the impacts of the digitalization on the governance structure of the music industry, mainly in Brazil, it adapts the governance concept from Global Value Chain approach to the creative industries context according to the Evolutionary economics perspective, combining the Veblenian microeconomics with the Neo-Schumpeterian macroeconomics. It concludes that aggregators’ rising is due to a successful adaptation to the new technological paradigm and the development of new tools for consumption habits formation, assuring the structuration of the expectations from consumers as well as firms such as indie labels and streaming platforms.
Authors and Affiliations
Pedro Perfeito da Silva, Leandro Valiati
Keywords
Related Articles
- EP ID EP45393
- DOI http://dx.doi.org/10.1590/s0102-6992-201934010004
- Views 386
- Downloads 0
Sociopolitical life in cultural markets in the city of Porto Alegre
The possibilities of information and communication technologies combined with norms and rules of the global system have contributed to the transformation of cultural markets, recreating conceptions and arrangements betwe...
Gilberto Freyre and Southern Brazil
In recent years the work of Gilberto Freyre (1900-1987) has been deeply reexamined, which has led researchers to explore this intellectual legacy from new angles. In order to contribute to this debate, in this article I...
Judicialization of education: collaboration scheme and child and adolescent social protection network
This article presents the results from a doctoral dissertation that analyzed the actions taken by the Office for the Protection of Children and Youth and the Child Protective Services, from 2009 to 2013, in order to guar...
Controversies in the standardization of the interactivity middleware of the Brazilian Digital TV: technical democracy to the test of the normative device of the innovation Ginga
The goal of this text is to rebuild the scene of the controversial standardization of Ginga, the interactive middleware of the digital Brazilian TV which final architecture generated the combination of two languages: NCL...
Playing a role, making an impression: sociotechnical vectors in the extended space of independent publishing
This article is based on the analysis of the practices and representations of publishers who attend the fairs of printed art held in the city of São Paulo in recent years. Our goal is to understanding the sociotechnical...