4PS CONCEPTION IN INTERNET-MARKETING
Journal Title: Економічні студії - Year 2018, Vol 3, Issue 21
Abstract
This paper aims with the theoretical positions of Internet marketing, researches and analyzes of approaches to the interpretation of the definition of "Internet marketing" by foreign and Ukrainian scientists, provided author's definition of this category. It has been proved, that evolutionary processes in the economy, in particular, the development of the digital economy and the emergence of e-commerce led to the need to reconsider the components of the marketing mix. In this context, the characteristic features of Internet marketing have been investigated; components of the Internet marketing complex have been analyzed; author's view on the concept of 4P is given, and the differences of the Internet marketing complex from the classical marketing complex are determined.
Authors and Affiliations
N. S. Serskykh
Keywords
Related Articles
- EP ID EP508458
- DOI -
- Views 124
- Downloads 0
LIQUIDITY MANAGEMENT AND FLEXIBILITY OF THE ENTERPRISE
The article considers the essence of concept of solvency of enterprise. Methodological approaches to the evaluation of solvency of enterprise are systematized depending on information support and analytical study period....
THE MODEL OF ENSURING SUSTAINABLE DEVELOPMENT IN UKRAINE
The article concerns the importance of environmental issues to ensure the world's economic development at the present stage and in the future. The essence of sustainable development is revealed and its goal is determined...
DIGITAL ECONOMY AND ITS IMPACT ON DEVELOPMENT OF THE NATIONAL AND INTERNATIONAL ECONOMY
The article is devoted to the study of the development of the digital economy and its impact on the national and international economies. The article defines the concept of the digital economy. The actual and potential i...
FEATURES OF INVENTORY OF THE MAIN ACTIVITIES OF THE ENTERPRISE
The article deals with the issue of inventory as one of the methods of accountingaccounting. The mandatory cases of inventory, terms and periodicity of the annual inventory of certain types of fixed assets of the enterpr...
LABOR RESOURCES AS THE BASIC MECHANISM OF EFFECTIVE FUNCTIONING OF THE ENTERPRISE: DOMESTIC AND FOREIGN EXPERIENCE
LABOR RESOURCES AS THE BASIC MECHANISM OF EFFECTIVE FUNCTIONING OF THE ENTERPRISE: DOMESTIC AND FOREIGN EXPERIENCE