A LÍNGUA INGLESA COMO UM PRODUTO CONSUMÍVEL: A PRÁTICA DO CONVENCIMENTO NO IMAGINÁRIO CAPITALISTA
Journal Title: Revista Competência - Year 2010, Vol 3, Issue 2
Abstract
Nowadays, English teaching has occupied a privileged space not only in regular schools, but in specialized language courses as well. In the market scenario, the English language is influential due to demands of a globalized world. Thus, learning English is not understood as a subjective destabilization process, one that takes the subject out of his/her stabilized world by the mother language, but learning English is strategically just a search for a leading position in the market. Inside this selfish thinking and competitive approach, the advertising production ends up constructing the imaginary that there is no outstanding position without an absolute competence in English speaking. Therefore, from the perspective of French Discourse Analysis in a dialogue with sociological context of the current period of capitalism, this paper tries to outline this development and analyzes some slogans of a given language course in order to show how the language is seen as a product to be consumed.
Authors and Affiliations
Thiago Ingrassia Pereira Giovani Forgiarini Aiub
Keywords
Related Articles
- EP ID EP677148
- DOI https://doi.org/10.24936/2177-4986.v3n2.2010.138
- Views 236
- Downloads 0
O FEMININO, O MASCULINO E A BICICLETA: PARADIGMAS DE GÊNERO CONSTRUÍDOS NO VESTUÁRIO OCIDENTAL
This article seeks dialogue with two very present discussions today - gender expression in appearance and the use of bicycles in big cities. We aim to point out the sartorial elements that, over time, have become compo...
INOVAÇÃO E A INTERAÇÃO UNIVERSIDADE-EMPRESA: UMA ANÁLISE DE ESTUDOS E A SITUAÇÃO BRASILEIRA
Although the main locus where innovation occurs in the market is the companies, history has shown that, in general, they are unable to empower themselves, requiring the existence of a national innovation system that assi...
ANÁLISE DA CONTRIBUIÇÃO DO PROGRAMA ESPECIAL DE GRADUAÇÃO (PEG) NA ATUAÇÃO DO ALUNO-DOCENTE NA EDUCAÇÃO PROFISSIONAL
The Special Program of Undergraduate Teacher Training for Vocational Education (PEG), at the Federal University of Santa Maria, meets the demands of pedagogical training for professionals who work or intend to work as...
EDUCAÇÃO, COMPLEXIDADE E AUTOPOIESIS: TRÊS OPERADORES COMPREENSIVOS PARA A ÉTICA DA INTERVENÇÃO DOCENTE
In this paper we present studies and refl ections based on research carried out in the Group of Study and Research of Error and Constructive Error, connected to the Postgraduate Program in Education at PUCRS. Th is text...
Percepção dos estudantes em relação à sala de aula invertida: um estudo nas disciplinas docurso de administração
A motivação para esse estudo surgiu a partir da necessidade de repensar o formato tradicional da aula, que prioriza a exposição de conteúdos, especialmente na era digital. A sala de aula inver...