Analysis of the Mediating Role of Organizational Silence and Feel in Relation to Internal Marketing and Customer Orientation (Hamedan Youth and Sports Department)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2016, Vol 10, Issue 8
Abstract
This article aims are analyzing the mediating role of organizational silence and feel in relation to internal marketing and customer orientation (Case Study: Hamedan Youth and Sports Department). And applied study is descriptive survey method. The population of the research staff of Hamadan Youth and Sports Department which 205 patients were randomly selected. In order to measure the variables of internal standard questionnaires marketing , Mooney and Foreman (1995), Customercentricing Hajat (2002), organizational silence Vakvla and Bvradvs questionnaire (2005) and emotional labor from the research questionnaire Yan Kai-Fu (2013) was used. To analyzing of the data using different statistical analyzes, such as pearson correlation analysis to calculate the correlation coefficients, confirmatory factor analysis and structural equation model fit for the four-step method Baron and Kenny mediation analysis to investigate the relationship between mediation and lisrel 21spss software was used. Finally, the solidarity of all the variables in the study approved and it fit the original review and approval, and the results is accepted of the research showed that all the hypothesis. So we can conclude that in addition to the domestic market and significant positive effect on customer satisfaction, organizational silence and emotional work in this impact was positive and significant role.
Authors and Affiliations
Naeimeh Esmaeeli Farjam| MSc in Executive Management Strategic Orientation, Faculty of Humanities, Hamadan Branch, Islamic Azad University, Hamadan, Iran. email: solaleh.esmaeeli@yahoo.com, Mostafa Rezaei Rad| Prof. Scientific Board Limb of Management Administration, Faculty of Management, Hamadan Branch, Islamic Azad University, Hamadan, Iran., Alireza Slambolchi| Prof. Scientific Board Limb of Management Administration, Faculty of Management, Hamadan Branch, Islamic Azad University, Hamadan, Iran.
Keywords
Related Articles
- EP ID EP7391
- DOI -
- Views 389
- Downloads 37
A Research on Different Ecological Soil Condition on Level of Catalase Enzyme of Corn Plant
To study the effect of different levels of salinity on physiological characteristics and the amount of antioxidant enzyme of corn leaves as an indicator of resistance to salt stress, a study in 2013 in agricultural Resea...
Evaluating New Technologies Approaching Information Technology in Mahabad Cooperatives
The aim of the present study is to evaluate new technologies approaching information technology in Mahabad Cooperatives. Studied elements have to do with network and communicative technologies, software, hardware, inform...
AZADIRACHTA INDICA (NEEM) SEED OIL AS ADJUVANT FOR ANTIMICROBIAL ACTIVITY
In this study, Neem oil, soap and a combination of neem oil neem oil soap and some already existing antimicrobial drugs, lamisil and whitfield oil (1:1 and 2:1v/v) were tested on cultured samples of bacteria and fungi. N...
The Ameliorating Effect of Vitamin C against Cardiopulmonary Toxicity of Zinc Oxide Nanoparticals
It has demonstrated that nanoparticles may cause more inflammation than larger particles of the same materials at a same mass dose. The aim of this study was to investigate the ameliorating effect of vitamin C against ca...
EAP Syllabus and Course Design
A Syllabus is “a specification of what is to be included in a language course” (Jordan, 1997). This study aims to review the issues involved in EAP syllabus and course design, such as the steps in designing a syllabus, t...