A Case Study - Digital Social Medium used for The Epic Fantasy Film “BAAHU BALI”
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2018, Vol 5, Issue 4
Abstract
This paper deals with a case study of social marketing methods used for the blockbuster film “Baahubali”- The Beginning and its impact; during prequel of this movie the production team had planned to advertise in different medium of mass communication to propagate their film mainly in digital social medium. Out of different available digital social medium of communication the team has put immense efforts to advertise their film in social digital medium such as Facebook, Twitter and You Tube. For their colossal efforts they have harvested the result while successful run of the film. The victory of the film was credited to a well implemented promotional marketing strategy applied by the team by regular updates on movie such as releasing teaser, trailers, posters, behind the scene clips in social digital medium in regular interval for creating hype among the masses. Also the production team have created website to promote the film by selling the commodities such as apparel for women and men accessories using printed film poster in T-Shirts, Historical ornament for women etc., this digital medium of promotion was created hype and reached the masses. The film “Baahubali” produced mainly in Telugu and Tamil and dubbed in Hindi and other languages. Hence this film created enormous national plea and emerged as major box office hit in the county. With appropriate usage of advertising through social media for the film, it has proved that social media advertising is the new trend adopted for marketing.
Authors and Affiliations
S Jainulah deen
Keywords
Related Articles
- EP ID EP408675
- DOI 10.24321/2395.3810.201832
- Views 127
- Downloads 0
New Media And Youth
New media is a means of mass communication using digital technology such as internet. We can say that, New media most commonly refers to content available on-demand through the Internet, accessible on any digital device,...
Use of New Media as a Tool of Public Relations: The Delhi Traffic Police Case Study
The Delhi Traffic Police is one of the largest traffic police forces in India. Managing traffic in a city teeming with vehicles is a massive challenge and transparent communication is extremely important to convey to peo...
Future Of Media Convergence
Media convergence, phenomenon in volving the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s”—computing, communication, and content—...
Online Political Information, Public Opinion and Political Activism - A Descriptive Analysis
The primary research interest is in the area of uses and users of online political information. Online Journalism aided by social networking sites, smartphones, fast mobile networks and visual communication apps are play...
Mobile Communication Technology in Agriculture and Rural Development; A Qualitative study on Tamil Mobile Apps on Agriculture
The progressive use of mobile communication has created great prospect towards social, economic empowerment and also development in grassroots innovation in developing countries. Mobile communication has brought in great...