Use of New Media as a Tool of Public Relations: The Delhi Traffic Police Case Study
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2018, Vol 5, Issue 3
Abstract
The Delhi Traffic Police is one of the largest traffic police forces in India. Managing traffic in a city teeming with vehicles is a massive challenge and transparent communication is extremely important to convey to people all the important information pertaining to the flow of traffic in the city. Therefore, the Delhi Traffic Police was one of the India’s first government organizations to implement new media tools in its communication strategy. The police force introduced a website, social media channels in Facebook, Twitter besides also starting helpline services on WhatsApp. This study endeavored to find how effective has been the implementation of these new media tools. Content analysis of the leading newspapers as well as the study of the social media channels of the organization revealed that the adoption of new media has resulted in enhancement of the public image of the organization.
Authors and Affiliations
Tomojit Bhattacharjee
Keywords
Related Articles
- EP ID EP408349
- DOI 10.24321/2395.3810.201811
- Views 134
- Downloads 0
Political Communication of Digital Banner in Chennai
In the age of internet in states like Tamilnadu political communication is enacted primarily through medium like digital banners. In this context, studying political banners with political economy approach is relevant an...
Delimiting Channel Capacity: A Scrutiny of Challenges and New Developments
Objective: This study aims at identifying the capacity related challenges of communication networks and makes an assessment of conceptual developments to address these challenges. Based on the review of such developments...
Relationship Marketing Through Social Media
Customer Relationship building marketing was described as a paradigm shift in the mid-1990s and has continued to evolve in a range of different business environments. During this time, consumer’s expectations have change...
An Analysis on the Interaction effect between Advertising Frame and Audience Frame: A Quantitative Study with Young Women of Pondicherry
Advertisements are constantly criticized for stereotyping women. Several studies are done exploring its effects on body image of audience; however, this study is unique in exploring the aspect of ‘Influence of advertisin...
Digital Platforms and Tamil Film Industry: The New Business Horizons
Distributing films is that the ending of the film creating that follows Pre-production, production and then post-production of the moving picture. There are many necessary stages before distribution of the moving picture...