A Case Study of Customer Relationship Management using Data Mining Techniques
Journal Title: The International Journal of Technological Exploration and Learning - Year 2013, Vol 2, Issue 6
Abstract
Data mining has various applications for customer relationship management. In this proposal, we are introducing a framework for identifying appropriate data mining techniques for various CRM activities. This Research attempts to integrate the data mining and CRM models and to propose a new model of Data mining for CRM. The new model specifies which types of data mining processes are suitable for which stages/processes of CRM. In order to develop an integrated model it is important to understand the existing Data mining and CRM models. Hence the article discusses some of the existing data mining and CRM models and finally proposes an integrated model of data mining for CRM.
Authors and Affiliations
B. Santhosh Kumar| AP/Department of Computer Science & Engineering SNS College of Technology Coimbatore, S. India, C. B. Sivaparthipan| AP/Department of Computer Science & Engineering SNS College of Technology Coimbatore, S. India, Dr. T. Kalaikumaran| Head/Department of Computer Science & Engineering SNS College of Technology Coimbatore, S. India, Dr. S. Karthik| Dean/Department of Computer Science & Engineering SNS College of Technology Coimbatore, S. India
Keywords
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